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The ABCs of Mobile A/B Testing
Image source: visual.ly We’ve talked extensively about A/B testing. Just for a quick recap, A/B testing is a process where you compare two versions of a webpage, email, survey, or other piece of...
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Over the Moon: How Mobile Market Research Helps NASA Connect With the Public
Image source: nasa.gov When it comes to convincing the American public that NASA’s space programs are vital to society’s future, it can be a tough sell. The average consumer doesn’t always see the...
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The Most Common Mobile Branding Mistakes Companies Make
Image source: anchormobile.net Mobile is a must-have channel for marketers and businesses in 2013. But taking those first steps into the mobile world can be a tricky process. There are a number of...
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Making Connections: How Dating Sites are Using Mobile Technology
Image source: doslives.com Online dating is a billion dollar industry, and it’s no surprise. In our too busy, over caffeinated, high tech 21st century world most of us are starving for real...
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Major Mobile Trends from the South by Southwest Conference
Image source: visual.ly South by Southwest (SXSW) is one of the hottest conferences… ever. It started back in 1987 as a music festival in Austin, TX that attracted 700 people. Since then it has grown...
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How Much is Mobile Worth To Your Business: Google’s Full Value of Mobile Tool
Image source: thestrategyweb.com Since we cover a lot of developments in the mobile space, we wanted to take a moment and introduce you to a major development in Google’s product suite. The company is...
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The Sound of Profits: How Mobile Skyrocketed Audible.com’s Business
Image source: wellreadstudent.com Audiobooks in one form or another have been around for nearly a century. In the early 1900s, people played spoken word recordings on tin cylinders using their...
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Taking Mobile on the Road: Changing the Way that We Travel
Image source: mydestination.com In a new study from the eTourism Lab at Bounemouth University, researchers are reporting that mobile technology and market research is changing the way that we’re...
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Market Research Reveals Surprising Showrooming Trend
Image source: aprimo.com What is showrooming? It’s a typical day for a retail team at a small store in Boston. They’re focused on helping customers, ringing orders, restocking items, and performing...
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Retail Isn’t Going Anywhere
Image source: creativeincomeblog.com In an interesting new study, we get some valuable insights into the point of sale market. Retailers have taken a hit in the last several years. First online selling...
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